Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
Advanced Segmentation
Isolate and analyse subsets of your traffic. Select from predefined custom segments such as "Paid Traffic" and "Visits with Conversions" or create new custom segments with a flexible, easy-to-use segment builder. Apply segments to current or historical data and compare segment performance side by side in reports.
Watch Video
Motion Charts
Motion Charts add sophisticated multi-dimensional analysis to most Google Analytics reports. Select metrics for the x-axis, y-axis, bubble size and bubble colour, and view how these metrics interact over time. Choose the metrics that you want to compare and expose data relationships that would be difficult to see in traditional reports.
Watch Video
Custom Reports
Create, save and edit custom reports that present the information that you want to see organised in the way that you want to see it. A drag-and-drop interface lets you select the metrics that you want and define multiple levels of sub-reports. Once created, each custom report is available for as long as you want.
Watch Video
Fast Implementation
Paste the Google Analytics tracking code into each of your website pages and tracking begins immediately.
Keyword and Campaign Comparison
Track and compare all your ads, email newsletters, affiliate campaigns, referrals, paid links and keywords on Google and other search engines.
Custom Dashboards
No more digging through reports. Put all the information you need on a custom Dashboard that you can email to others.
AdWords Integration
Buy keywords on Google AdWords and use Google Analytics to learn which keywords are most profitable to your business.
Internal Site Search
Find out how your visitors search your site, what they look for and where they end up.
Benchmarking
Find out whether your site usage metrics under-perform or out-perform those of your industry vertical. Opt-in benchmarking compares your key metrics against aggregate performance metrics while preserving the confidentiality of your data.
Trend and Date Slider
Compare time periods and select date ranges without losing sight of long-term trends.
E-Commerce Tracking
Trace transactions to campaigns and keywords, get loyalty and latency metrics and identify your revenue sources.
Funnel Visualisation
Find out which pages result in lost conversions and where your would-be customers go.
Site Overlay
See traffic and conversion information for every link as you browse your site. (no download required).
Email reports
Schedule or send ad-hoc personalised report emails that contain exactly the information that you want to share.
Geo-Targeting
Find out where your visitors come from and identify your most lucrative geographic markets.