I write captivating content to show people who you are, what you do, and why they need you and your business in their life.
Services
Bio or About Page
Potential customers are searching for a connection to you and your business, and your “about me” page is your 30 second opportunity to connect the dots for them. No pressure!
Why should they choose you? Are you bringing a fresh solution that no one else has thought of? What is the key problem that you’re solving for them? How has your life and career journey led you to this point?
Maybe you need help fleshing out these answers, or maybe you know exactly what you want to say but writing about yourself feels too awkward and it never comes together properly.
Spend 30 minutes with me on Zoom and I’ll have all of the content that I need to work my magic.
Corporate Storytelling
Bring the story of your brand, team culture and company values to life.
Whether you’re a startup or an established team that has been around for yonks, there’s a fascinating story to be told in the everyday happenings in your business.
Revolutionising the way we approach aged care and disability support? Want to share a great career pivot story of making the switch from public to private? Got a great return to work program for parents? Let’s spread the word!
Humanise your business, give your customers the inside scoop and show potential employees behind-the-scenes of your business.
Website Content for Startups
You can talk for hours about your new business, but when you try to write it down, your mind goes blank.
You’ve edited and re-edited (and re-edited) your draft content countless times. No matter how many times you sit down at your keyboard, it just doesn’t sound right.
Maybe it feels too salesy, too corporate, too insincere and just not enough like the unique ingredient – you!
Humans have an incredibly short attention span (7 seconds to be precise), so it’s vital to form a genuine connection from the get-go.
Spend an hour with me on Zoom and let’s get that pesky “write website content” task off your to-do list once and for all!
That awkward moment when you have to write about yourself
Writing your bio or about page is one of the most uncomfortable and cringeworthy parts of launching a website or running a business.
You know exactly what you want to say.
You’ve been stockpiling all of your favourite words and phrases.
You can already see your readers smiling and nodding along as your words deeply resonate with them.
You’re pumped and ready to start writing – but then panic sets in.
It’s not coming together properly, your mind goes blank, and you just can’t make it sound like “you”.
Sound familiar?
This is where I come in.
Content Writer & Copywriter
Amy Ashton
(She / Her)
Hello! I’m Amy.
I am a former People and Culture Manager turned Content Writer who is passionate about all things people.
My talent? Taking a 30-minute conversation and turning it into professional yet personable content.
Bubbly and outgoing, I have always loved connecting with people and sharing their stories.
As much as I loved working in HR, after becoming a mum in 2019, it made me completely rethink my career and what I wanted my life to look like. I took the plunge, quit my decade-long career in the legal profession and started freelancing in 2020.
After taking on all kinds of content writing and copywriting work, I found myself constantly drawn to my lifelong favourite topic: people.
I love working with startups, established business owners and corporate teams for authentic storytelling and showcasing what makes you and your business unique.
What I love
Connecting with people and sharing their stories
Read my
Portfolio
A collection of some of my favourite pieces from clients across health and wellness, legal, construction, disability, IT/tech and corporate.
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