File:Kristy Hinze (8099309178).jpg

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A new look for an Iconic Australian Brand

Leading Australian lifestyle brand Sportscraft continues to strengthen its retail presence with the opening of a flagship store on 12 October 2012 within the Westfield Bondi Junction centre.

This store will be the first in Australia to have the cutting edge new shop fit out representing the brands fresh new direction.

In her role as Sportscraft Brand Ambassador, Kristy Hinze will help celebrate the opening of Sportscraft Westfield Bondi Junction at a store media event on the 18th of October.

Daniel Bracken, Apparel Group CEO said “Our strategy for Sportscraft centers around creating broad customer appeal, this investment in the ‘look & feel’ and the in-store experience will help cement Sportscraft’s position as the leading Australian brand”.

The new store fit will provide customers with an exploratory retail experience combining elements of Sportscraft heritage to create a truly authentic feeling. Textured timbers paired with rustic features and elements of innovate design create a fun yet whimsical journey for shoppers.

This new look is a mixture of stylish, yet recognisable and timeless details. It is traditional with modern; old with new; light with dark. Further stores will be rolled out through 2013.

www.sportscraft.com.au/

Photography: www.evarinaldi.com/
Date
Source Kristy Hinze
Author
Eva Rinaldi  (1971–)  wikidata:Q37885816
 
Eva Rinaldi
Description Australian photographer and actress
Date of birth 16 November 1971 Edit this at Wikidata
Location of birth Sydney
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creator QS:P170,Q37885816

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This image, originally posted to Flickr, was reviewed on 22 February 2013 by the administrator or reviewer File Upload Bot (Magnus Manske), who confirmed that it was available on Flickr under the stated license on that date.

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current02:25, 22 February 2013Thumbnail for version as of 02:25, 22 February 20131,000 × 1,564 (1.27 MB)File Upload Bot (Magnus Manske) (talk | contribs)Transferred from Flickr by User:russavia

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