Criticism For Everything!

Does this ad look familiar to you?

This advertisement shows the desperation of Evony's creators. Another disturbing advertisement.

If I asked this question to 20 people who regularly used the web, most likely 19 people would say “Yes”. Evony is a free online MMORPG, where a player controls a city and tries to conqour other lands. It’s a nice concept, but it’s really the Evony marketing team that really pisses me off. The first time I saw ads for Evony, they were just pictures of troops and castles. Not bad, so I decided to give it a shot. IT wasn’t very fun, but didn’t really affect me. But then the ad campaign started to become sexual. At first, phrases like “Save the Queen” were put into the advertisements. Ironically, there is no Queen in Evony. In those early ads, there was a picture of a woman about to get her breasts sliced by a sword. Later the term, “Come play, my Lord” started appearing in the ads. If I told someone this phrase, they would think it is perverted. I wouldn’t blame them, because this is exactly how the creators of the ad thought. They decided to include women, and clearly tried to make their cleavage visible, as to attract middle-aged people with no life to play the game. As the ad campaign progressed, the pictures went from dresses to a blonde woman stripping, to a woman wearing only underwear and a bra, and finally to a woman wearing only underwear. This is not only disturbing, but also shows the desperation of the people of the ad campaign. This should not be all over the Web, it should be in some Playboy magazine.

IF the game EVONY was actually good, the creators wouldn’t have to be so desperate to get players. People would spread it by word and blogs, in a positive way. Because the game is boring and not so fun, they have to resort to hiring sluts to pose for the pictures in the ads. I bet many of the perverted people who joined EVONY just because of the cleavage pictures were disappointed to find that there was no queen. By making this move, the creators of EVONY just ruined their reputation. Nobody will remember Evony the game. They will only remember the exploitation that Evony ads included. Because these ads were created, it has created a feeling to avoid the game. For example, because everyone knows about these horribly disturbing ads, if someone joined, they would most likely be called a “perverted b****”. (By the way, I am sorry for the language, but this is truly how I feel) Because of this negative attitude, this is more like a suicidal campaign, and not like a promotional campaign.

Not only have the creators of Evony managed to cause shock throughout the world, they have managed to put their ads all over the web. You could go to almost with Google Ads and you would see this ad. Even wenxuecity.com, a Chinese news and gossip website, has it. My question is, How the **** is one company posting these crap ads all over the Internet? It costs lots of money to put up all those. As stated before, they are just ruining their reputation by creating these, and while they’re at it, wasting their money too. They have also managed to create many accounts on differnt forums and post spam comments advertisting the game. This is what would piss off a lot of regular forum posters.

I hope the creators of this game burn in hell.

However, maybe they wouldn’t if they listened to SOME PEOPLE’S SUGGESTIONS. For example:

1. STOP the sexual ads. It’s disturbing, and ruins your image.
2. Why the hell would I want to play your game? Just because a naked woman told me to?
3. Find another alternative way to advertise your game.
4. Write an apology to all the people in the world. Maybe there are a few people in this world that were fired from work because your ad happened to be on an important webpage.
5. IF there is some type of thing like a Premium account, offer that as a 7 day trial for new users. This may encourage people to join.
6. Get a proper marketing advisor. Your current one clearly is either on some type of illegal drug, or intoxicated.
7. Stop developing the game. Just focus on making your disturbing pictures and get Playboy to publish that crap for you.

Filed under: Disturbing, HUGE PROBLEM, Problem, REALLY ANNOYING, Very Disturbing |