Warwick Capper Gets Grooming for All about Content and Beard & Blade

Beard & Blade, the Australian home of men’s grooming products welcomes Australian Rules Football legend  Warwick Capper for their smart- campaign. The campaign is designed to scale their 500,000+ customer base and engage  audiences to raise brand awareness via multiple channels.  

The purposefully created campaign features the former AFL great musing over his own epic hairstyle. It’s the same famed mullet  that made headlines during his heyday and today, he continues to introduce a whole new generation to superior men’s  grooming. 

“Warwick Capper is a good Aussie bloke renowned for his signature mullet and larger-than-life personality. He’s never shied  away from grooming, so for us he was an obvious choice, and the punters agree – our first Tik Tok from the campaign was  watched by more than 107,000 people!” Said Estelle Doney, creative director, Beard & Blade. 

Produced by All About Content and created by the team at Beard & Blade, the campaign included a dedicated production team  working on the 4 short episodic videos, a dedicated producer for Tik Tok content and a 2nd AD capturing digital stills.  

“The smart production mantra of the Collective at All About Content is to work with our client in the pre-production planning  process to ensure we capture and deliver as many creative outputs on the day so our clients end up with a wide range of  engaging short and long content that can be used across their owned channels ….the challenge we had on this occasion was  combining the two productions and maintaining the balance between creating fun, organic content for Tik Tok and maintaining  the focus, energy that Warwick’s personality needed to bring to the main video set ups but all in all it was fun!” said John Dion,  All About Content Managing Partner. 

Beard & Blade was founded in 2007, by two Aussie mates, Michael and Ben; it’s grown significantly and today delivers an  offering of the best grooming brands with a strong focus on their own premium house brand which continues to drive the most  sales and growth for the company. Beard & Blade is committed to expanding its product range and increasing brand awareness  in Australia as a fun, friendly men’s grooming and well-being authority. 

Beard & Blade is committed to expanding its product range and increasing brand awareness in Australia as a fun, friendly men’s  grooming and personal care authority. 

The campaign will debut across the Beard & Blade owned social channels, email, website, Twitter, YouTube and OOH as of  22.03.2023