Marketing strategy of Cadbury
Cadbury is a global leader in the chocolate confectionary market. It is the second largest confectionarybrand in the world after Mars. Is currently owned by the Kraft group a division of Mondelez International.
Cadbury’s digital marketing strategies are creative and diverse and bind together harmoniously and effortlessly. Every product has a different profile, and each has its own marketing campaigns and strategies. However, they also ensure that each Cadbury product sits well with one other and doesn’t seem out of place.
Marketers must study Cadbury’s digital marketing strategies because they can get inspired by them and try to implement some of those strategies for their brands. Here are four of the many things marketers can learn from Cadbury:
- Use brand name to increase visibility.
The Cadbury logo is always displayed on all its products, ensuring customers know who made their favorite chocolate bars.
Almost certainly never. When compared to the way Cadbury chocolate is marketed, “Cadbury’s Crème Egg,” “Cadbury’s Roses,” and, of course, “Cadbury’s Dairy Milk” seems a lot more natural because that is how we are familiar with them. In this way, Cadbury’s chocolate is instantly recognisable. You can use your brand name, too, to make your product more identifiable.
2. Consistency
Just in the UK, Cadbury sells over 276 goods, including bars, bags, ice creams, desserts, biscuits, travel exclusives, spreads, beverages, food products, and seasonal products for Christmas, Easter, and Halloween.
Despite having such varied products, Cadbury develops products that are consistent with their brand — nothing seems out of place or as if it were made by someone else. As a result, when consumers desire a Cadbury product, they know what to look for and what to expect when they get it.
3. A Style Guide
Every page should be consistent, according to a basic rule of web design. Suppose certain pages on your website have a completely different layout, typeface, or colour scheme than others. In that case, the consumer may become confused and believe they’ve left your site and landed on another.
To promote exposure and familiarity, a great brand requires consistency. This implies that your name, logo, colours, tone of voice in your writing, and other branding elements should be consistent across your website, social media pages, email newsletters, and physical marketing materials. If you’re launching a new product, pay attention to how you show it online and advertise it to your target audience.
4. Adapting to Changes
Cadbury continues to update its product offering to keep up with the newest consumer trends and adapt to its changing market, as evidenced by its extensive product range. With 538 abandoned goods, the firm knows when to retire a product that isn’t profitable enough and when to attempt something new.
Cadbury, for example, will produce Dairy Milk chocolate with 30% less sugar next year, maybe because people are more concerned about living a better lifestyle than ever. But, through it all, it knows how to maintain its brand despite product and market changes.
The same rationale can be applied to your marketing strategies. Whether it’s a new social networking platform or Google making adjustments to AdWords (or as it’s now known, Google Ads), the internet marketing landscape is continuously shifting. The most important thing for marketers to do is to assess these developments and efficiently adjust to them without losing sight of their brand.
Cadbury’s Digital Marketing Strategies
1. Cadbury’s Social Media Marketing Strategies & Case Study
Cadbury entered the social media realm with the intent to revolutionize its marketing strategies and step back from Television and other traditional forms of advertising. Here is how they are currently performing on different social media platforms:
Cadbury’s Instagram Marketing Strategies
Cadbury has different Instagram accounts for each of its products. This allows them to keep their marketing more focused on that particular product and adhere to the audience consuming it. Each account has a different content, colour themes, and overall presentation.
Cadbury’s YouTube Marketing Strategies:
Unlike Instagram and Facebook, where Cadbury has different profiles for different products, Cadbury has only one channel on YouTube, with different sections for “Seasonal,” “Flavours,” and “Marvellous creations.” Cadbury has over 548K YouTube subscribers. They also use “YouTube Shorts,” YouTube’s most recent feature, to post short videos within 30 seconds.
Cadbury’s SEO Strategies
Cadbury India has a gifting website where people can customise their chocolates for gifting purposes and place an order for the same. According to SEMRush, here’s an overview of how their domain is performing:
Keywords
Cadbury’s organic keywords include
Cadbury India
Lumba rakhi
Cadbury celebrations
Cadbury happy birthday, and
Dairy milk silk,
However, Cadbury does not have a website with the same name as its domain. Mondelez International, its parent firm, only has a section dedicated to it. The website must also be optimised in order to appear first on Google’s Search Engine Results Page (SERP).
Popular companies like Dairy Milk and Oreo do not have their own websites. A distinct website for the brand allows individuals to learn more about the products while also increasing transparency between the company and its customers.
Reference:https://prezi.com/zwlcgn5x5b9k/marketing-presentation-cadbury/