About a Colour: Cadbury Purple
Published in
4 min readFeb 17, 2019
The Cadbury purple. A bold, fruity — albeit perhaps a touch brash — purple that is synonymous with the globally-recognised British confectionary brand. The Cadbury brothers are thought to have picked the colour as a tribute to Queen Victoria, and it has been used on their chocolate wrappers for more than 100 years. Purple reign.
But this particular purple has seen legal battles with more bumps than a Picnic…