About a Colour: Cadbury Purple

Cat How
How & How Journal
Published in
4 min readFeb 17, 2019

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The Cadbury purple. A bold, fruity — albeit perhaps a touch brash — purple that is synonymous with the globally-recognised British confectionary brand. The Cadbury brothers are thought to have picked the colour as a tribute to Queen Victoria, and it has been used on their chocolate wrappers for more than 100 years. Purple reign.

Cadbury Purple — Pantone 2865c

But this particular purple has seen legal battles with more bumps than a Picnic…

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