Product design the motorcycle. How do you start What is a motorcycle?

Presentation on theme: "Product design the motorcycle. How do you start What is a motorcycle?"— Presentation transcript:

1 Product design the motorcycle

2 How do you start What is a motorcycle?

3 Motorcycle types

4 MARKET SPECIFIC DESIGN

5 Market specific design

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7 Adventure

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9 Market specific design

10 Market exploitation

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12 Brand management

13 Borrowed style Cross branding

14 Aspirational styling

15 Cross branding

16 Brand adoption Powered by a Lithium-ion battery pack and a 23kw electric motor the JCB bike has a chrome Molybdenum frame and aluminium sub frame.

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19 NEW MARKET APPLICATIONS

20 Environment led innovation

21 Military led innovation

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23 Cross over concepts

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27 Harley Trike conversion concept

28 STYLING CONVERSIONS

29 Styling direction

30 Street fighter

31 Retro Deus Ex Machina W650 Swing Bobber

32 Retro

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36 CONCEPTS WHAT IF?

37 Concepts 2010 BMW S 1000 RR

38 Concepts Bmw Urban Motorcycles - G 650 Xcountry

39 Concepts CORE is a concept motorcycle designed and built by the Victory Motorcycles Industrial Design team to show what a performance cruiser of the future could look like.

40 Concepts Dodge Charger concept

41 Concepts

42 1934 BMW R7

43 Concepts Ferrari motorcycle concept: Amir Glinik

44 Concepts

45 Honda concept

46 Concepts

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53 Vincent Nero Motorcycle Concept

54 Concepts Suzuki BiPlane

55 Concepts Sam Jilbert: Hydrogen Fuel Cell powered Honda Club Motorcycle

56 Concepts

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59 FEET FORWARD SCOOTER CONCEPTS

60 Feet forward

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78 STYLE ADOPTION

79 Style adoption Who is it for? What do they like? What do they do? What will they use it for?

80 Style adoption Imagineering MEMethodological Empathy

81 Style adoption

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83 ELECTRIC BIKES

84 Electric Motorcycle Fast Electric Motorcycle - Mission Motors Mission One

85 Electric Motorcycle Enertia Electric Motorcycle

86 Electric Motorcycle Mars electric

87 Electric Motorcycle Electric Motorcycle Concept – MOTO republic Beta

88 Electric Motorcycle PMW Shocker

89 Electric Motorcycle Electric Motorsport GPR-S Motor:Electric Motorsport RT Peak Power:19 HP Battery Capacity:3.3 kWh Top Speed: 60-70 mph (Gearing Adjustable) Range:35 / 60 miles (Power / Economy) Brakes:Dual Hydraulic Disk Charge Time: 4 hours with stock on board charger or 1.5 hr W/ Optional speed charger with integrated BMS.

90 Electric Motorcycle

91 Zero X electric motorcycle

92 Electric Motorcycle ZERO motor cycles

93 Electric Motorcycle ZERO motor cycles

94 Electric Motorcycle Finished 1st in a lap time of 25 minutes 53 seconds. About 3minutes ahead of second placed rider.

95 Electric Motorcycle

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98 PROJECT

99 Project Design a bike

100 Project What do you need to consider? Style Purpose Customer Appearance Performance Power Range Limitations Contents packaging

101 Style Purpose

102 Adventure Very long range Very robust

103 Style Appearance

104 LIMITATIONS

105 Limitations Packaging Ergonomics Aerodynamics

106 PACKAGING Limitations

107 Packaging

108 Limitations Ergonomics

109 AERODYNAMICS Basics

110 Aerodynamics

111 CONCEPT CREATION sketching