Mark Zuckerberg's Meta has burned through billions developing virtual-reality products -- without any payback foreseeable on the near-term horizon. So he has a vested interest in touting Meta's Quest 3 mixed-reality headset as superior to its major new rival: Apple's Vision Pro, described as a "spatial computing" platform. Zuckerberg turned tech-gadget reviewer in a video posted to his Instagram account, in which he said he finally tried out the Vision Pro. You will not be shocked to hear that he...
Meta
Mark
Zuckerberg
Founder / Chairman / CEO
Zuckerberg, who maintains control over the social media and tech giant, is still trying to make the metaverse happen — and he sees AI playing an increasingly pivotal role in Meta’s future. Its cash cow remains ad revenue from Facebook and Instagram, which rebounded in 2023 after a period of tough sledding that precipitated major layoffs and other cost-cutting moves. At the same time, Zuckerberg continues to show a willingness to burn billions of dollars on VR and AR development, including with the “mainstream” Oculus 3 mixed-reality headset ($500 and up) that launched in October 2023. For Zuck, the metaverse’s potential to alter how we work, play and socialize continues to be a long game: The company told investors it expects operating losses at Reality Labs to increase “meaningfully” in 2024 as it pumps more money into R&D.
