The Political Quarterly, Vol. 79, No. 2, April±June 2008
Tintin in Australia: The Federal Election on
24 November 2007
MATT QVORTRUP
Dame Edna Everage (comedian Berry
Humphrey's creation of a housewife
drag queen) opined that Australia was
`not ready' for a `Prime Minister named
Kevin'.1 The Australian votersÐor more
than half of themÐthought otherwise.
On 24 November 2007, a majority of
53.29 per cent of the two-party preferred
vote chose the 50 year-old Kevin Rudd as
the country's twenty-sixth prime minister
at the expense of the 68 year-old incumbent John Winston Howard. The Liberal
leader had presided over eleven years of
uninterrupted growth. The new prime
ministerÐa soft-spoken former diplomat
and ¯uent Mandarin speaker (he studied
the subject at the Australian National
University)Ðliked to call himself `Kevin
07'. Cartoon artistsÐand the publicÐ
called him `Tintin' because of his
uncanny resemblance to the Belgian cartoonist HergeÂ's creation of a goody-twoshoes reporter.
The background
John Howard was Australia's second
longest serving prime minister (the
longest serving being his political idol
and founder of the Liberal party, Sir
Robert Menzies (1949±1963) ). Elected in
1996, when he ended thirteen years of
Labor government (of ®rst Bob Hawke
and
subsequently
Paul
Keating),
Howard arguably inherited a strong
economy. A conservative by conviction
and a populist by instinct, he eectively
thwarted the ascendancy of Pauline
Hanson's anti-immigrant One Nation
Party by adopting the rhetoric, if not
entirely the policies, of the xenophobic
right. Immigration controls were introduced and tightened, and throughout
Howard presented himself as not as a
charismatic leader like his predecessorbut-one Bob Hawke or as a patrician
like Malcolm Fraser, the Liberal prime
minister (1977±1983), but as a man of
the people, the son of a petrol-station
owner from Earlwood in Sydney.2
Howard (derogatorily described as a
`suburban solicitor' by Paul Keating)
was the personi®cation of the petit
bourgeois; the embodiment of Robert
Menzies `the forgotten people'. And
rather like Margaret Thatcher who lured
`Essex man' to vote for the British Tories, the Liberal Australian Prime Minister won support of skilled workers, the
so-called `Howard Battlers'.3
Rather than yielding to the partyinsiders, he succumbed to public pressure following the Port Arthur shooting
in Tasmania in 1996 and introduced some
of the world's tightest anti-gun laws. This
was popular in the cities, but anything
but in the rural areas where the National
Party (the coalition's junior partner)
reigns supreme. A contemporary account
stated: `The introduction of gun controls
was the [Howard] government's big success story with an approval rating of 74
per cent.'4 Yet for all his talk about `mateship' (he unsuccessfully tried to have the
word added to the Constitution), Howard
never succeeded in reducing an increasingly ethnically diverse Australia to a
single concept. Yet it was impossible to
question his cunning and his strategic
genius.
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269
True to form, Howard managed to turn
the 1999 referendum on the abolition of
the monarchy into a poll about trust in
federal politicians. Rather than a vote for
or against the proposed republic, he proposed than a future president should be
chosen by Canberra politicians. As a
leading constitutionalist observed:
Regardless of the con®dence with which the
convention delegates concluded their work,
the model adopted in February [1999] was one
many considered unlikely to succeed, given
opinion polls had shown a high level of public
support for a directly elected head of state
rather than a parliamentary choice. The prime
minister, it appeared, was rather relieved to
be able to endorse the `bipartisan' model since
as a monarchist he was unlikely to witness its
success.5
In a country where referendums on constitutional changes have the same success
rate as reheated soueÂ, the outcome of
the plebiscite was in reality a foregone
conclusion.
This was not the only area in which
Howard managed to reverse longstanding trends. His unequivocal support for
American President George Bush's `war
on terror', his opposition to the Kyoto
Agreement and the introduction of the
Goods and Services Tax (GST) in 1998
were bold attempts to capitalise on strong
political positions even when his mandate wasÐat bestÐwafer thin. Indeed,
GST was introduced following the election in 1998, when the Coalition had been
re-elected despite having polled fewer
votes than the Australian Labour Party
(ALP) (see Table 1).
To be sure, John Howard did not reign
supreme. Like Tony Blair in the United
Kingdom, who was locked in a constant
and often acrimonious battle with Gordon Brown, Howard too was openly
challenged by his treasurer Peter Costello. (Incidentally, the same had been the
case for Bob Hawke, who was ousted by
Paul Keating.)6 Moreover, while Labour
was spectacularly unsuccessful at the
federal level, the ALP ruled all the Aus-
Table 1: Results of Australian federal
elections, 1996±2007 (ALP leaders in
brackets)
Year
1996
1998
2001
2004
2007
ALP
47.26 (Paul Keating)
50.98 (Kim Beazley)
49.05 (Kim Beazley)
47.26 (Mark Latham)
53.29 (Kevin Rudd)
Coalition
53.63
49.02
50.95
52.74
46.71
Source: ABC NEWS and Australian Electoral
Commission.
tralian states for the better part of the
`Howard era'. Furthermore, it was only
in the last three years of his eleven-year
reign that the Coalition had a majority in
the Senate (a body chosen by proportional representation of the single transferable vote variety). Rather like Tony
Blair, who beat a succession of Tory
leaders (John Major, William Hague,
Iain Duncan Smith and Michael
Howard), John Howard saw o a similar
number of ALP leaders (Paul Keating,
Kim Beazeley (twice), Simon Crean and
Mark Latham).
In 2004, the Labor party was believed
to have chosen a leader who could
match John Howard: the 43 year-old
Mark Latham. Yet after a promising
start, Latham's leadership imploded.
Stories from his colourful past all but
drowned his chances of winning the
election. Following a period of illness,
Latham resigned, and later published
his exceptionally bitterÐand at times
paranoidÐdiaries.7 Latham's predecessor Kim Beazley stepped in. By the
end of 2006, all looked set for a third
showdown between Beazley
and
Howard, with the latter the overwhelming favourite.
This changed in late December, when
the foreign aairs spokesman Kevin
successfully challenged Beazley for the
leadership. Rudd's comparative youthfulness (he is born in 1957), combined
with interest rate increases (which
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Howard in 2004 had promised would
not occur if Coalition was re-elected)
gave Labor a 13 per cent lead in the
polls. These ®gures, however, did not
result in outbreaks of euphoria on the
opposition benches. Latham too, had
been ahead in 2004. Indeed, even in
2001 the then leader Kim Beazley had
been ahead by more than ten points
before Hoard skilfully combined the
fears of post-9/11 terrorism and concern
about immigration to change the public
mood. Showing footage that allegedly
portrayed refugees throwing children
overboard in order to be granted access
to the country, Howard was able to
paint himself as a resolute and ecient
leader. The fact that the footage later
was shown to beÐat bestЯawed did
not have much political eect.
The campaign in 2007
The period between 2004 and 2007 was
notable in several respects. Not only did
the government's handling of the economy take a pounding as a result of the
rate increases (six in all), it was also on the
defensive as a result of a long period of
drought, which was blamed on global
warming (a phenomenon John Howard
had doubted the existence of). This hurt
the Coalition even more as AustraliaÐ
alone with the United StatesÐhad not
rati®ed the Kyoto Agreement. That Australia was also seen as been too close to
the Bush government did not improve
matters.
Whereas the two previous campaigns
had been dominated by foreign aairs
(immigration in 2001 and Iraq in 2004),
the 2007 election was dominated by the
economy8Ðand the usual debates about
the quality of the leaders. John Howard
was seen as having lost the televised
debate between the leaders. However,
the debate was less about who scored
which point than about the network's
Channel Nine's decision, after pressure
from the government, to cut the `worm':
an instant response measure operated by
the audience. It showed Rudd winning by
a 66 to 24 margin.9
The Coalition began the campaign by
promising tax cuts and index-linked pensions, but the Aus$34 tax cut was all but
matched by Labor's shadow treasurer
Wayne Swan.10 Just as Labor sought,
with some success, to move to the centre,
the Coalition endeavoured to do the
same. Thus John Howard promised early
on in the campaign to address the issue of
recognition for aboriginals. However, his
pledge to hold a referendum on a constitutional amendment that recognised the
original peoples rights was met with
varying degrees of scepticism and disbelief among aboriginals, who accused him
of electioneering and of being a `Johnny
come lately'.
The charge that this was a proverbial
case of too little too late was illustrated by
the fact that aboriginals situation had
anything but improved during the eleven
years of Liberal-National reign. For
instance, infant deaths among aboriginals
is three times higher than among white
Australians and `many aboriginal people
live in a poverty characteristic of Third
World countries'.11
The criticism of Howard's conversion
to aboriginal rights was further damaged
by the revelation that he had only
informed the Cabinet about the decision
the previous day. It seemed that the 68
year-old Howard had lost his genius for
winning elections. And he had certainly
lost the support of the Murdoch newspapers. Nobody wants to back a loser! In
the ocial launch on 12 November (more
than halfway into the campaign),
Howard pledged to spend extra money
on education and to change `Australia
from a welfare state to an opportunity
society'. He mused that Kevin Rudd's
`views were unknown to the Australian
public and perhaps even to himself '. The
country at large did not agree. Labor's
poll ratings went upÐand the personal
ratings for Howard went down.
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The Coalition's pledges were hampered by an interest rate increase during
the campaign itself, and by expressions
by economists that the government's
spending plans were likely to lead to
further interest rate rises. As a result,
Labor's campaign launch a couple of
days later was economically subdued
and only promised a comparatively small
Aus$2.5 billion spending on further education, primary education and cleaner
energy.12
The failure to curb the Tintin look alike
from Queensland was characteristic for
the campaign. In 2004, the Coalition had
skilfully deployed an arsenal of un¯attering home truths about Mark Latham (including assault charges and violence
against his former wife). This alongside
his less than impressive record as leader
of Liverpool Council made him virtually
unelectable. This strategy did not work
against the squeaky-clean and almost
dull Rudd. An attempt to wrong foot
the Labor leader over a visit to a strip
club in New YorkÐa story that had
several Liberal ®ngerprints on it13Ðdid
not hurt him. Rudd immediately owned
up to his minor misdemeanour and the
average Aussie bloke seemingly saw the
whole incident as a welcome sign that
Tintin could be a red-blooded male.
`Little ®ght left in dispirited incumbents' said the headline in The Australian
(a Murdoch newspaper) on 17 November. A bit premature perhaps, but a sober
assessment given that both Newspoll and
ACNielsen showed a 54 to 46 lead for the
ALP. Rudd was cruising. His ride continued until polling day.
The result
The result did not come as a surprise. As
forecast by all the opinion polls, ALP won
a comfortable victory and took far more
than the 79 seats required for a majority
in the House: 88, to be precise. More
spectacularly, John Howard lost his own
Bennelong seat to former news presenter
Maxine McKew (who became a junior
minister in the Prime Minister's Oce
after the election). Howard was the ®rst
prime minister to lose his seat since
Stanley Bruce in 1929. The result (a 6.03
per cent swing to Labor) showed that
voters felt it was time for a change. In
addition to a loss for the Liberals, their
junior partner, the Nationals won a mere
ten seatsÐtheir worst result ever. The
latter party's defeat led to the resignation
of the leader and Deputy Prime Minister
Mark Vaile. After the election, he was
replaced by the Queensland MP Warren
Truss. The result was a landslide; though
not the earthquake predicted by some
pundits (see Table 2).
Whether this election result will lead to
a new departure is debatable. To be sure,
the new government will ratify the Kyoto
Agreement and pull Australian troops
out of Iraq, but on the home front much
less is likely to happen. An issue like the
abolition of the monarchyÐalso favoured
Table 2: Seats in the Australian House of Representatives, 2004 and 2007
Total divisions won
Party
Liberal
Australian Labor Party
The Nationals
CLP±The Territory Party
Independent
Total
NSW VIC
14
28
5
0
1
49
12
21
2
0
0
37
QLD
WA
SA
TAS
ACT
NT
7
15
3
0
1
29
10
4
0
0
0
15
5
6
0
0
0
11
0
5
0
0
0
5
0
2
0
0
0
2
0
2
0
0
0
2
This election Last election
48
83
10
0
2
150
74
60
12
1
3
150
Source: Australian Electoral Commission.
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Table 3: Members of the Senate
Party
Continuing
New
Total
19
14
2
1
0
18
18
3
0
1
37
32
5
1
1
Liberal/National Coalition
Australian Labour Party
The Greens
Family First
Others
Source: Australian Electoral Commission.
by the Liberal Malcolm Turnbull (who
ran the republican campaign in the 1999
referendum)Ðis unlikely to be a high
priority for the Rudd administration. If
we are to believe the prime ministerelect's victory speech, it will be business
as usual. There are political reasons for
this.
In the aftermath of the election there
was speculation14 that the lack of a majority in the Senate would, or even could,
lead to a battle in the Upper House,
especially over the new government's
reversal of the outgoing administration's
industrial relations laws (see Table 3).
Brian Costar, a political scientist, thus
has predicted a double dissolution election as early as next year.15 This, however,
seems unlikely. Following the defeat, the
Liberal party declared that they had been
wrong over work-choice legislation, and
that they would not obstruct its abolition
as Labor had a mandate for change. Still,
Labor does not have a majority in the
Senate and has to rely on the motley
crew of one member of Family First (a
Christian Party), ®ve senators from the
Green party and an independentÐAde-
Table 4: Members of the Cabinet
Prime Minister: Kevin Rudd
Deputy Prime Minister, Education, Employment and Workplace Relations, Social Inclusion: Julia
Gillard
Treasurer: Wayne Swan
Leader of the Government in the Senate, Immigration and Citizenship: Chris Evans
Special Minister of State, Cabinet Secretary, Vice President of the Executive Council: John Faulkner
Trade: Simon Crean
Foreign Aairs: Stephen Smith
Defence: Joel Fitzgibbon
Health and Ageing: Nicola Roxon
Family, Housing, Community services and Indigenous Aairs: Jenny Macklin
Lindsay Tanner, Finance and Deregulation.
Infrastructure, Transport and Regional Development, Local Government, Leader of the House:
Anthony Albanese
Deputy Leader of the Government in the Senate, Broadband, Communications and the Digital
Economy: Stephen Conroy
Innovation, Industry, Science and Research: Kim Carr
Climate Change and Water: Penny Wong
Environment, Heritage and the Arts: Peter Garrett
Attorney-General: Robert McClelland
Human Services, Manager of Government Business in the Senate: Joe Ludwig
Agriculture, Fisheries and Forestry: Tony Burke
Resources and Energy, Tourism: Martin Ferguson
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The Political Quarterly, Vol. 79, No. 2
laide anti-gambler Nick Xenophon. This
would seem dicult. However, minorities in the Senate are the norm rather than
the exception. Only on three previous
occasions has the government controlled
both houses: twice in the 1950s and during the period 2004±2007.16
The biggest question mark possibly
hangs over the Liberal party. Within
hours of the defeat, Howard's anointed
successor Peter Costello declared that he
would not contest the leadership. Three
candidates did contest the leadership: Dr
Brendan Nelson, Malcolm Turnbull and
Tony Abbot. Shortly before the contest,
the latter pulled out with a vague excuse
that `he had been too close to Howard'.
Contrary to the bookmakers' predictions,
Nelson (a one-time member of the Labor
party) won the contest 45 to 42, but
immediately appointed the runner-up,
Malcolm Turnbull, as shadow treasurer.
In a country where most administrations
get more than two terms, the position of
the Liberals is not enviable.
Five days after the election, Rudd presented his new cabinet (see Table 4). He
made a point of departing from the Labor
tradition of letting the caucus select ministers. So he might have done. However,
there were few surprises in his line-up of
ministers: Julia Gillard became deputy
prime minister, Wayne Swan treasurer
and Stephen Smith became minister of
foreign aairs. The only possible surprise
was that Simon Crean (a former leader of
the ALP) made a comeback as minister
for trade.
Conclusion
I have only ever met one committed fan
of John Howard: a used car salesman
from Toowoomba in Queensland. Admittedly university departments are not
blue-ribbon territory, but even in
Sydney's eastern suburbsÐthe heartland
of Liberal support (and Malcolm
Turnbull's constituency)Ðthere was little
love for Howard; respect, to be sure, and
acknowledgement that he was a cunning
and skilled operator, but never aection.
Howard was never a charismatic leader
in the Weberian sense of the word. On 24
November 2007, the luck ran out for the
man who once described himself as
`Lazarus with a double by-pass'.
His successor, Labor's Kevin Rudd, is
hardly more charismatic. And unlike
Howard, who was treasurer under Malcolm Fraser in the late 1970s, the new
prime minister has no previous ministerial experience. Winning the election was
the easy part. Rudd started o with a
much heralded apology to the aboriginal
peoples of Australia for the white
population's past misdemeanorsÐespecially the forced removal of children
(the so-called `lost generation'). Yet that
too was the easy part. Now comes the
dicult bit. For as Machiavelli once observed:
There is nothing more dicult and dangerous, or more doubtful of success, than an
attempt to introduce a new order of things
in any state. For the inventor has for enemies
all those who derive advantages from the old
order of things, while those who expect to be
bene®ted by the new institutions will be but
lukewarm supporters.17
Notes
1 Cited in The Australian (http://
www.theaustralian.news.com.au/story/
0,25197,22812651±1702,00.html; accessed
24 November 2007).
2 Wayne Errington and Peter Van Onselen,
John Winston Howard: The Biography, Melbourne, Melbourne University Press, 2007.
3 Judith Brett, `Relaxed and comfortable:
The Liberal party's Australia', Quarterly
Essay, no. 19, 2005.
4 David Adams, `John Howard: Never
great, always adequate', in Gwynneth
Singleton, ed., The Howard Government:
Australian Commonwealth Administration,
1996±1998, Sydney, University of New
South Wales Press, 2000, p. 20.
5 Helen Irvin, `The republic debate', in John
274 M a t t Q v o r t r u p
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Summers, Dennis Woodward and
Andrew Parkin, eds, Government, Politics,
Power and Policy in Australia (7th edn),
French Forest, Pearson Education, 2002,
p. 143.
6 Patrick Weller and Jeremy Flemming, `The
Commonwealth', in Jeremy Moon and
Campbell Sharman, eds, Australian Politics
and Government: The Commonwealth, the
States and the Territories, Cambridge, Cambridge University Press, 2003, p. 38.
7 To viz: Latham criticised state Labor premiers Bob Carr, Peter Beatie and Geo
Gallop calling them `A-grade arseholes'
(Mark Latham, The Latham Diaries, Melbourne, Melbourne University Press,
2005, p. 6).
8 Ian McAllister and Clive Bean, `Leaders,
the economy or Iraq? Explaining voting in
the 2004 Australian election', Australian
Journal of Politics & History, vol. 52, no. 4,
2006, pp. 604±20; Katharine Gelber, `A fair
queue? Australian public discourse on
9
10
11
12
13
14
15
16
17
refugees and immigration', Journal of Australian Studies, no. 77, 2003.
http://www.abc.net/lateline (accessed 20
October 2007).
SBS World News, 23 October.
Judith Bessant and Rob Watts, Sociology
Australia, Crows Nest, Allen & Unwin,
2002, p. 226.
`ALP wins high ground on the economy',
The Australian, 15 November, p. A1.
http://www.news.com.au/couriermail/
story/0,23739,22268874-952,00.html
(accessed 26 November 2007).
ABC-Lateline, 27 November 2007.
Brian Costar interviewed on ABC-Lateline,
27 November 2007.
The Senate has twelve members from each
state and four from the territories. Members serve six years and half are elected
every three years.
Niccolo Machiavelli, `The Prince' in The
Prince and the Art of War, London, CWR,
2004, p. 32.
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