Do you know how Cadbury chocolate wrappers got their iconic purple colour? Read here

We had preferences when it came to the sweets and candies we enjoyed as kids. But most of you will agree when we say that Cadbury Dairy Milk chocolates were one of the staple sweets kids used to enjoy. The chocolate brand became so popular that people used to go to shops and ask for a Cadbury and not a chocolate bar.

But, did you know the story behind the iconic purple wrapper of Cadbury chocolates? In this article, we will tell you all about how Cadbury even went to court to get a copyright on the iconic purple colour (Pantone 2865c). The brand Cadbury started in 1831 when a man named John Cadbury started to produce chocolates on a commercial scale. Cadbury Dairy Milk first sold in 1905.

According to the Royal Warrant Holder’s Association, Cadbury was granted its first Royal Warrant in 1854. It has been a holder of a Royal Warrant from Her Majesty The Queen since 1955. Cadbury became part of the Mondelez International family on 2 February 2010.

The Queen’s favourite! Now that is some high honour. Cadbury Dairy Milk’s purple colour was reportedly chosen in tribute to Queen Victoria. However, Cadbury lost the legal test case after three judges ruled its distinctive purple packaging could not be registered as a trademark because it lacked 'specificity'. The tussle was between the popular chocolate brand and its competitor brand, Nestle.

But even today, Cadbury is known for its purple wrapper and golden foil-wrapped delightful chocolate bars.