History of Toyota Logo

You may have seen the Toyota logo passing by a vehicle to work, running errands, or headed home, but have you ever wondered where it originated? The Toyota logo and name have been through several changes over the years. The company’s original name was named after the founder’s family name, which brought upon the name ”Toyoda.” Although the name was different, the original logo of 1935 wasn’t that much different than the present day. It incorporated the same red and white colors we see today. However, the main difference between past and present designs is the 1935 version featured a very geometric logo compared to today.

1949

In 1949, Japan created a logo. This logo replaced the past geometric design with a red circle and markings spelling out Toyota. The new spelling was considered good luck in Japanese belief due to it taking 8 pen strokes. 8 pen strokes in Japanese belief is how many strokes make up a lucky number. Hence, bringing good luck. That logo change influenced the international market and the company introduced a watermark similar to times new roman spelling out “Toyota”. Changing the initial name from Toyoda to Toyota.

1969

In 1969 the wordmark for Toyota changed again, evolving into a sans-serif design. Creating a more modern image.

1978

In 1978, another Toyota logo change was made. The company continued to embrace the bright red and white coloring. Resulting in a wordmark very similar to what we see today. With minor changes to letter height and spacing.

1989

The year of 1989, Toyota updated its logo with more than just a wordmark. Incorporating the first version of the oval emblem. Featuring a large horizontal oval with a set of two overlapping ovals in the middle. Originally, the color for the oval emblem was a deep red. The color scheme has since been updated through the years.

2006

During the year of 2006 Toyota updated its oval emblem to a silver version. Which made the separate ovals of the Toyota symbol easier to recognize.

2019

By the year of 2019, Toyota updated its image again. This time refining the contours of the oval emblem. Displaying its logo on a red, white, or black background.

The meaning behind the logo we see today

The meaning of the Toyota logo is a crucial part of its brand identity. Toyota uses colors like red, white, and black because red stands for passion and power. white represents innovation and class while black is associated with power and sophistication. The oval emblem has meaning as well, representing the interlocking hearts of the Toyota company and its customers. Overall creating a brand identity of power, sophistication, and love for their customers.

Embracing the Future | Shopping for a New Toyota Online

In conclusion, the evolution of the Toyota logo is a fascinating journey that mirrors the brand’s own transformation throughout its rich history. From its humble beginnings to the sleek, modern emblem we recognize today, Toyota’s logo has symbolized innovation, quality, and reliability. As we look to the future, the ability to shop for a new Toyota online is a testament to the company’s commitment to staying at the forefront of technological advancements.

Just as the logo has evolved with the times, so too has the way we can explore and purchase these remarkable vehicles. With a few clicks, you can now embark on your own Toyota journey, experiencing the latest innovations and design while staying true to the enduring values that have defined Toyota for decades. So, whether you’re a seasoned enthusiast or a first-time buyer, the history of the Toyota logo reminds us that a world of possibilities awaits as you explore the showroom from the comfort of your own home.

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