Alistair Lattimore’s Post

Today's digital marketer faces many challenges but perhaps no marketer is up against the unique headwinds of a travel marketer tasked with driving revenue growth in the face of increasingly tight profit margins. Partnerize has you covered: Check out our blog specially designed to help travel marketers achieve profitable growth! https://okt.to/67gcYE #digitalmarketing #revenuegrowth #Partnershipmarketing #affiliatemarketing

What if all your communications can be personalised… and automated? We are telling you: this is not a dream. Bookboost’s Guest Journey Scheduler is designed to help you save time when communicating with guests while delivering an outstanding digital guest experience. What can you do with it? ♦ Create personalised guest journeys ♦ Schedule all targeted communications ♦ Set up different triggers (according to the type of your hotel) ♦ Deliver messages through different channels ♦ Micro-segmentation Basically: forget about dealing with a lack of personalisation and manual communications. 🔍 Read more about Bookboost’s Guest Journey Scheduler here: https://lnkd.in/eUtK4v8H #HotelMarketing #DigitalMarketing #GuestExperience

Don't Miss Out TODAY at 12pm EST: State of Email LIVE with Expedia! Register: https://bit.ly/43XPduL Travel is enjoying a post-pandemic resurgence at the moment. But like most major marketing opportunities, challenges always arise. Travel campaigns are at record levels, deliverability is getting harder, and competition for engagement and spending power is fierce. When it comes to EMAIL INNOVATION, Expedia is deservedly seen as an innovator. In this episode, David Kim, Senior Manager, CRM Technical Operations, will share how they stay ahead of the pack! Join us to learn about: *Tactics for a top-tier travel sender reputation *What travel communications customers actually want to receive! *Maintaining engagement between bookings *How Expedia is harnessing Artificial Intelligence *Why Sender Certification is essential for sending success Plus, Rafael Viana will analyze the very latest email trends we’re seeing for global volumes and inbox placement rates. #email #emailmarketing #marketing #success #senderreputation #sendercertification #bestinclass #leadership

Google's move to scrap third-party cookies is a game-changer, especially for independent hotel marketers. Max Starkov, a seasoned hospitality and online travel tech consultant and strategist, warns of tough times ahead. But don't despair, there's a silver lining with first-party data and CRM tech. For giants in the hospitality industry, this shift underscores the value of first-party data. Unlike smaller establishments, larger companies have the advantage with their vast data resources, allowing for unparalleled guest personalization and marketing precision. It's time for independent hotels to gear up—embrace first-party data, enrich your CRM strategies, and turn this challenge into your competitive edge. https://sojern.cc/49xmhNf #HotelMarketing #FirstPartyData #CRMTechnology

Good or bad? You spend >50% of your revenue on Marketing - https://lnkd.in/gBBUk7Q2 Some companies still make a good living doing that: Booking.com, Expedia, Tripadvisor, but they’re the outliers. I looked at 20+ public companies and digested their Sales and marketing spend for the last few years. The average company spent ~20% of their revenue on marketing. However, the cutoff seems to be near 30% as some companies, primarily in travel, increase the average significantly. This and more interesting findings in the blog post itself: https://lnkd.in/gBBUk7Q2