Does Your Brand Fit Like Cinderella's Glass Slipper?

During childhood, we've all heard Cinderella's tale. She meets the Prince, she runs away, she looses her little glass slipper. So the Prince sends his guards to try the slipper to every young lady in town. The problem is no one could fill in the shoe. No lady could fill in the promise.

Sometimes we find companies that take their marketing to such an extreme that they end up disconnecting their marketing message from what they are, the identity they reflect with their product or service offering so that when customers get to the company there is a deep disappointment. Ads are created by Agencies who imagine the ideal message to attract new customers, but they never step in the company to meet and understand the people that are at the core of the client's organization. There is an enormous gap between the promise in the marketing message and the actual product or service delivered.

I believe the key to solving this problem is going back to leadership and corporate culture.

Read the rest of the post on the Huffington Post, http://goo.gl/62ESrx