NEW ALFA BRERA TO STAR IN LA DOLCE VITA

The stunning new Alfa Brera, latest in a revered list of globally acclaimed Alfa Romeo sports cars, will be making its UK public debut in London at La Dolce Vita – an Italian lifestyle show being held at Olympia, West London, 16-19 March.

This is the first time that the general public can view the award-winning Alfa Brera sports car in right hand drive, before it goes on sale here in early April.  Styled by Giorgetto Giugiaro in collaboration with Alfa Romeo Centro Stile, the design of the new Brera remains faithful to the stunning coupe concept first shown at the 2002 Geneva Motor Show.  Giugiaro recalls, “When we premiered the car I referred to as ‘very sexy’, I didn’t know if it would ever go beyond the prototype stage.  I’m proud to note that the Brera is so obviously an Italian product. Alfa Romeo will never go out of fashion.”

The Brera will be accompanied at La Dolce Vita by the Company’s brand new sports saloon, the Alfa 159, recently launched in the UK and priced from £19,995 - £28,195. Designed around an all-new high strength platform, it maintains a long-standing Alfa Romeo tradition of engineering excellence, outstanding performance and sporting prowess within a highly distinctive, compact saloon car package.  Completing the line-up at the Show will be the Bertone designed Alfa GT and the Alfa 147.

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For further information please contact:

Peter Newton, Public Relations Director, Fiat Auto UK Ltd
or Anna Angelini, PR Manager, Alfa Romeo UK
tel: +44 (0)1753 511431
e-mail:  peter.newton@fiat.com / anna.angelini@alfaromeo.com

This press release and images are also available on www.alfaromeo4media.co.uk and www.newspress.co.uk

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