Hugo Boss and Porsche have announced a new partnership for next year - with the venture set to head down under.
It will begin with Hugo Boss as the official partner for Formula E racing and Porsche joining the circuit for the first time outfitted by the German fashion group.
In light of the partnership, a Porsche x Boss capsule collection has been created.
The collection includes leather and wool materials in the Porsche and Hugo Boss colours of silver, black and red.
A range of menswear styles from the debut capsule collection will be available online and at Australian Boss stores from March 2019.
Hugo Boss AG's CEO Mark Langer said that both brands are known for the same quality and innovation.
“Hugo Boss and Porsche are both synonymous with outstanding innovation and consummate quality.
“We have been working successfully with motorsports over recent years and decades.
“That is why, with the future-oriented Formula E, I am especially pleased that we are taking our cooperation to a new level.”