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Mary-Kate and Ashley Olsen’s journey from child stars to fashion gurus: the celebrity twins turned their backs on their noughties fame to start The Row, a quiet luxury brand that brings in millions

Mary-Kate and Ashley Olsen rose to prominence after starring in a series of films and TV shows as child stars. Photo: Getty Images

Mary-Kate and Ashley Olsen are undoubtedly one of the most famous, if not the most famous, set of celebrity twins out there.

After getting an early start in showbiz, the dynamic duo retired from acting to pursue a full-time career in fashion. They’ve since maintained a more low-key lifestyle, shying away from the spotlight seemingly by design. In fact, these days, you hear more about their younger sister Elizabeth Olsen (who plays Marvel’s Wanda Maximoff in the Avengers franchise) than the twins.

So, what have they been up to since their days as noughties icons – and how did they get there?

Mary Kate and Ashley Olsen made their start as child actors

Ashley Olsen and Mary-Kate Olsen in Full House (1987). Photo: ABC Photo Archives

Born on June 13, 1986, in Sherman Oaks, California, the fraternal twins quickly became stars. In 1987, when they were infants, the Olsens began sharing the role of Michelle Tanner on Full House.

The show ran until 1995, ending when the twins were eight years old. John Stamos, one of their co-stars on the sitcom, recently admitted that he briefly had the Olsens fired from the show when they were babies.

ABC’s TV show Full House featured American twins sisters Mary-Kate and Ashley Olsen sharing the role of Michelle Tanner (left). Photo: ABC

“They were 11 months old, and god bless them. [The producers] kept switching: ‘This one’s not gonna cry.’ I couldn’t deal with it. And I said, ‘This is not gonna work.’ And so they got rid of them,” Stamos told hosts Josh Peck and Ben Soffer on the podcast Good Guys in April.

“It was only a few days, and I said, ‘Bring the Olsens back! These kids are terrible.’”

Their acting careers took off, and the twins co-starred in popular films geared towards children.

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Twin sisters Ashley (left) and Mary-Kate Olsen pose for pictures in Santa hats while on a cruise ship out of Miami, in 2001. Photo: KRT

Their work following Full House includes Two of a Kind, So Little Time, Holiday in the Sun and New York Minute.

It Takes Two, released the same year that Full House wrapped up, is the twins’ top-rated movie, according to audience scores on Rotten Tomatoes.

But the Olsen twins, now 36, haven’t acted since the early 2010s. They even declined to appear in Fuller House – the spin-off series of the sitcom that propelled them into the limelight – when it ran between 2016 and 2020.

Mary-Kate and Ashley Olsen in the movie Passport to Paris (1999). Photo: @thegoodbadbasic/Twitter
The twins addressed their decision to leave acting in favour of fashion in a 2019 interview with Vogue.

“We’ve been there, we’ve done that, we started out that way,” Mary-Kate said. “But this is the way we chose to move forward in our lives: to not be in the spotlight, to really have something that speaks for itself.”

They became teen fashion icons …

TV’s little darlings, Mary-Kate, left, and Ashley Olsen are pictured at a birthday party celebration held for them at a Beverly Hills, California restaurant, in 1999. Photo: AP

They began their transition into the fashion industry in 2004, when they were still teenagers. The Olsen twins launched a clothing line for girls ages four to 14 in collaboration with Walmart in 2004. They launched the line under their joint-owned fashion and entertainment company, Dualstar, which they founded in 1993.

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As a 2017 report by Harper’s Bazaar shows, the Mary-Kate and Ashley collection featured a variety of styles that were emblematic of iconic trends from the 2000s, such as capri and cargo pants.
US teen sensation twin sisters Ashley (left) and Mary-Kate Olsen arrive in a London taxi at the Avenue in London’s West End, in 2002. Photo: Reuters

They moved to New York City and both enrolled in New York University in 2004, although they later dropped out.

According to the LA Times, they bought a US$7.3 million, 5,700 sq ft condo in the West Village when they moved to New York.

… Then launched fashion brand The Row

American luxury fashion design house The Row, founded in 2006 by Ashley Olsen and her sister Mary-Kate Olsen. Photo: Lim Li Ying

In 2006, the Olsens founded The Row, which The Business of Fashion called “one of New York’s most high-profile young brands”.

The brand, which has an “anti-trendiness” philosophy, focuses on simplicity, quality and comfort, The Cut reported in 2021. As well as clothing, the brand has designed eyewear, purses and footwear.
Clothing at Lane Crawford from the brand The Row, by Mary Kate and Ashley Olsen in Admiralty, Hong Kong, in 2015. Photo: Handout

In 2021, Mary-Kate told i-D about the twins’ intentions behind the brand, saying, “It had to be easy. It had to be comfortable on all bodies. It really had to have all the elements that we continue to put into our projects and design. The fabrics had to be luxurious and perfect and, hopefully, have longevity.”

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In 2019, the Business of Fashion reported that The Row was bringing in between US$100 million and US$200 million in sales annually.

Despite their early introduction to the limelight, they were reluctant to become the faces of their brand.

Mary-Kate and Ashley Olsen turned away from the spotlight. Photo: @MirrorCeleb/Twitter

“We didn’t want to be in front of it, we didn’t necessarily even want to let people know it was us,” Ashley told i-D in 2021. “It was really about the product, to the point where we were like, who could we get to front this so that we don’t have to?”

In the same interview, Mary-Kate called herself and her sister “discreet people”.

And they have even more fashion ventures

Mary-Kate (right) and Ashley Olsen (left), posing at the Lane Crawford shop in Admiralty, Hong Kong, in July 2015. Photo: Handout

In 2007, the Olsen twins founded a second line, Elizabeth & James, named after two of their siblings.

Their sister Elizabeth has her own successful acting career, and is perhaps best known for her role as Wanda Maximoff/Scarlet Witch in the Marvel Cinematic Universe.

James, who goes by his middle name Trent, is a comic-book writer and works in movie production, according to Cosmopolitan. They also have two half-siblings, Courtney Taylor and Jake.

Elizabeth (centre), Mary-Kate and Ashley Olsen attend the CFDA Fashion Awards at the Hammerstein Ballroom in June 2016, in New York City. Photo: Getty Images

The company sold sunglasses, jewellery and bags. Starting in 2019, Elizabeth & James began being sold exclusively at Kohl’s.

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The twins launched another brand in 2009, which they also named to honour their family. Olsenboye, a clothing line for teens and tweens that was sold exclusively at JCPenney, was named using the Norwegian version of their last name.

How they’re expanding their empires – and fortunes

Ashley Olsen (left) and Mary-Kate Olsen arrive at the Metropolitan Museum of Art Costume Institute Gala (Met Gala) to celebrate the opening of “Heavenly Bodies: Fashion and the Catholic Imagination” in the Manhattan borough of New York, US, in May 2018. Photo: Reuters

In 2007, Forbes ranked the twins, then 20, as the 11th richest women in entertainment, reporting that their company, Dualstar Entertainment Group, had been selling US$1 billion worth of merchandise annually. Forbes also noted that the twins were featured in advertisements for the upscale fashion brand Badgley Mischka.

Mary-Kate (left) and Ashley Olsen at the Four Seasons Hotel, in 2008. Photo: Oliver Tsang

While their more recent net worth is not known, in 2017, the Olsens were on the Forbes’ 30 Under 30 All-Star Alumni list, in which the magazine chose individuals who it believes are “leading the millennial revolution of game changers”.

A model wearing clothes from the brand The Row, by Mary-Kate and Ashley Olsen. Photo: The Row

Elizabeth & James is their more affordable line. The Row carries a variety of styles of jeans, but a pair of their Egli Boyfriend Denim Jeans in particular cost US$790 on Bergdorf Goodman’s website in May.

But that’s just the beginning – The Row sells coats that cost over US$13,000, while a belted, quilted leather coat costs US$13,500 on Net-a-Porter, as of May 2023.

Items on The Row’s website range in price from a US$450 scooped-neck jersey T-shirt to a US$29,000 alligator-skin bag made in Italy.

They’re award-winning fashion gurus

Sisters Mary Kate (right) and Ashley Olsen pose backstage during the CFDA Fashion Awards in New York in June 2007. Photo: Reuters

The Row and the Olsens have received various prestigious awards. In 2012 and 2015, the Council of Fashion Designers of America presented them with the womenswear designers of the year award.

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They won CFDA’s accessory designer of the year award in 2014, 2018 and 2019.

But what about their love lives?

Mary-Kate and Ashley Olsen’s love lives are often publicised. Photo: Getty Images

Their private lives have also made headlines.

Mary-Kate, then 29, married then-46-year-old French banker Olivier Sarkozy – the half-brother of former French president Nicolas Sarkozy – in 2015. In 2020, during the onset of the Covid-19 pandemic, she filed for divorce. In 2022, their shared Manhattan town house sold for US$10.5 million, according to the New York Post.

Ashley is currently married to artist Louis Eisner. According to Radar, they began dating in 2017. They tied the knot in 2022 and live in New York City.

Read the original article on Insider.
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  • Mary-Kate and Ashley Olsen rose to fame as infants on Full House, then starred in films like New York Minute and Two of a Kind before retiring from acting altogether
  • The world-famous twins moved on to start fashion ventures like The Row, Elizabeth & James and Olsenboye, while their younger sister Elizabeth Olsen grew popular as Marvel’s Wanda in the Avengers films