De Novo Company Presentation (2013)

De Novo© 2013
Professional IT Services
Data Center and Cloud Services Operator

o The best team of experts on the engineering and implementation of IT virtual infrastructures
On average De Novo specialist has 15 years experience in IT
o The leader on the national cloud services market operating the largest in Ukraine commercial
DC of Tier 3 level
The 1st commercial DC of Tier 3 level and the 1st commercial Cloud of Ukraine were
engineered by De Novo specialists
De Novo in brief
o Innovative IT company, which financial reliability is guaranteed by the largest investment funds
De Novo Shareholders

De Novo Services Portfolio
Outsourcing shielded
modules for customer’s
equipment racks in Tier
3+ DC
Private Clouds
development.
Engineering of failure
tolerant IT infrastructure
Data center consulting
Enterprise class cloud
resources outsourcing
SaaS (Software as a
Service) for retailers. The
system of advanced
business analytics for
sales and product range
management
De Novo Commercial
DC
De Novo Virtual
Private Cloud
Private Clouds and IT
Infrastructure
Retail Optimization
Cloud
Our services reduce IT costs, minimize risks and create corporate IT infrastructure of new
generation

De Novo DC in brief
The best DC of Tier 3+ level in Ukraine provides maximal
safety, productivity and reliability for banks and enterprises
o Higher level of physical security and confidentiality control
o Screened isolated modules meeting NBU requirements for
server rooms
o Fiber communication channels from 10 telecommunication
operators
o Readiness to receive equipment of any type, including
Enterprise class equipment with 20 kW per rack
o Service Level Agreement (SLA) with strict parameters of
service quality
o Maximal reliability with physical doubling of all engineering
systems
De Novo Commercial DC De Novo Virtual Private Cloud Private Clouds, IT Infrastructure Retail Optimization Cloud

De Novo DC Specifications
Area 2117 m2 (+720 m2 roof)
Modules: 728 m2
Office: 271 m2
Electrical power (total/IT load) 3300/1650 kW
Power inputs 2 independent high voltage + AT group
Number of modules (unit of tenancy) 11L + 20S + 1H (220 racks)
Module types S : 4 racks/30kW, L: 8 racks/60kW, H: 50 racks/400kW
Telecommunications
10 communication operators present + 2 independent fiber-optic
ways to L9 commutation center
Operating ambient temperature from -35 till +40o C
Compliance TIA-942 3, NBU requirements

DC modules parameters
L-module S-module
Area 24 m2 14 m2
Available power 60 kW
Up to 80 kW O/D
30 kW
Up to 40 kW O/D
Racks Up to 8 Up to 4
Localized fire suppression system, commutation distribution cabinet, video control system, digital
access controlled lock

Why De Novo DC
o Proven over time: Nonstop operation since November 2010
o Proven by market: DC services for the largest banks of Ukraine
o SLA guarantee: 99,982% of services availability, the strictest quality
parameters
o Approved by central bank: full compliance with NBU requirements
o Best practices: DC architecture is engineered in full compliance with
international standards and has the Tier 3+ reliability level

De Novo Virtual Private Cloud
De Novo Virtual Private Cloud provides corporate customers with computing resources on
demand
Virtual Private Cloud – The customer gets isolated space of Virtual Private Cloud with all
components needed to develop corporate class IT infrastructure
o CPU, core memory and disc space of various class
o Wide range of devices to manage Virtual Private Cloud networks
o Administrator console for dedicated resource administering
Trusted Cloud Concept - De Novo Virtual Private Cloud is not public
o The access to the resource requires multilevel identification
o Implementation of custom coding and data protection solutions on request
o De Novo Virtual Private Cloud applies all the security tools used in mature corporate
infrastructures

Easy and reliable
o Quick access to the service – 120 minutes after the initial request
o Contract according to local legislation with SLA meeting your requirements
o Easy in telecommunication construction
o Located in the best Ukrainian DC of TIER 3+ level
o Free service testing - 30 days
Usage models
Development and testing environment
Productive IT infrastructure
Hybrid cloud
Backup DC
Repository of backup copies
De Novo Virtual Private Cloud Usage

Economic benefit
o De Novo Virtual Private Cloud resources eliminate expenses for purchase
of your own equipment
Safety of applications and customer data
oTrusted Cloud Concept provides maximal protection of Virtual Private
Cloud against external destructive factors
Easy usage and fastness in getting
oVirtual Private Cloud saves months when comparing with traditional IT
infrastructure - you get cloud computing resources within few hours
High service availability
oSLA ensures up to 99,982% availability of Virtual Private Cloud resources
Failure tolerance is provided by internal architecture of De Novo Cloud
Pay for what you use
oVirtual Private Cloud saves money allowing flexible change in the scope of
resources used
Why De Novo Virtual
Private Cloud

Solutions for Cloud Computing
Creating Cloud IT Infrastructure
o Consolidation and virtualization of computing infrastructure
o Virtualization of data storage systems and virtual desktop infrastructure solutions
o Migration of business critical applications and data into virtual environment
o Convergent networks at DC networking infrastructure
o Private Cloud Construction – self-service provisioning and administering the virtual
infrastructure
Providing business continuity and disaster recovery
o Red Button – makes your virtual environment failure-tolerant
o DRP Lab – the support system for uninterruptible IT
o Centralized backup and recovery systems
o Business Continuity Planning & Disaster Recovery Planning
o Data archiving systems
Systems analysis and recommendations development
o Transformation Assessment – IT infrastructure analysis and development of roadmap on
cloud transformation
o VMware Jumpstart & Health Check on-the-shelf services
o Complex assessment of data storage systems

De Novo Cloud Maturity Model
Level of maturity
Functionalityandlevelofautomation
BASIC
virtual infrastructure
CONSOLIDATED
system services and functions
centralized
PRIVATE CLOUD
automation and self-
maintenance
• IT services separated from physical infrastructure
• IT services mobility
• Flexible and efficient resource utilization
• DC protection against local failures, breakdown, data
corruption, and malware at the OS level
• Dynamic load balancing and SLA fulfillment
monitoring
• Automated life-cycle management of resource pools and operating
environments
• Automated reporting and proactive response system
• Self-service portal, procedures for resource tracking and billing

Why De Novo IT Solutions
De Novo – is the highest class of evaluation in Cloud Technologies
o Large experience – a score of successful projects on corporate IT
infrastructures virtualization and Private Clouds implementation
o The only partner in Ukraine of global leader in virtualization
technologies Vmware with certified competences VMware Premier
Solution Provider and VMware Virtualization of Business Critical
Applications
o The only partner in CIS of DataCore – global leader in virtualization of
data storage systems
o Full range of project works – assessments and design, supply of all the
components needed, implementation, development of project and
operating documentation, IT staff training, technical support
o We’ve developed the first enterprise class Commercial Cloud in
Ukraine, let’s repeat this success for you

Retail Optimization Cloud
De Novo innovative SaaS (Software as a Service) for retailers
o All the analytical components for top sales efficiency and
goods traffic management in one cloud software
o Immediate pay-back due to SaaS-model available in the month
subscription scheme
ROC enables the retailer to
o Plan sales and promotional activities with top accuracy
o Generate extra income due to assortment optimization and
determine prices with profitable influence on margin
o Provide for automatic replenishment and generate purchase
orders automatically

How ROC works
ROC core = innovative mathematical tools
o prognosis via dynamic series analysis method
o statistical prognosis
o analysis and graduation of retail activity
o prediction of promotional activity impact on sales
ocalculation of assortment and price elasticity

Why ROC
ROC earns 10-20 thousand USD per 1 thousand USD monthly
oAll functions on sales and goods traffic management in one ROC service
oHigh accuracy of ROC data: operation of innovative mathematical tools
oAutomatic recommendations: generation of recommendations on sales, assortment
untapped potential, shops with the highest demand omitted, automatic replenishment
oSafety: on default ROC operates in De Novo Cloud, which uses all safety tools of the most
advanced corporate infrastructures
oData visualization: ease of use without expenses on studying and adjustments
De Novo Commercial DC De Novo Cloud Data Center Private Clouds, IT Infrastructure Retail Optimization Cloud

De Novo Customers
Feedback and reviews

Customers about De Novo Projects
Alexey Bilash, Chief Information Officer, National Bank of Ukraine
Planned transfer to the model of private cloud is large-scale and complicated process, but De Novo experts
developed the most effective solution of our tasks
Yuriy Piskarev, IT Department Head, PUMB
Consolidation of IT infrastructure is one of the most important stages in IT strategy realization and PUMB
information safety development. Convergent network will drive agility of the bank meeting business
growth rapidly and cost effectively, to add services functionality, as well as implement new services.
Vyacheslav Molozhaviy, IT Departmnet Head, Sberbank of Russia
In level of reliability, Sberbank of Russia occupies the leading positions in the rating of financial
institutions in Ukraine. High reliability of bank services grounds on business continuity of bank information
system. The architecture created by De Novo experts allows us to work for our customers even in case of
failures, large emergencies and breakdowns

Customers about De Novo Cloud
Dmitriy Romanchenko, “Nova Liniya”, CIO
As far as market comes to saturation we focus on efficiency when selecting IT solutions for current business tasks.
And the key factors of efficiency evaluation are well-known, they are time and money. De Novo Cloud Services
allowed us to get backup DC faster and cheaper. Cloud computing resources were provided within 2 short days
from the time of appealing to us. Besides, we avoided investments into equipment purchase.
Dmitriy Kolesnik, МАХ “Аtlant-M”, project manager
We used De Novo Cloud for the project of company business analytics based on QlikView solution.
First of all, in the solution flexibility attracted us, as we could scale consumed resources quickly. Moreover, De
Novo Cloud solved our task much faster and effectively , without wasting the time and finances for
purchase, delivery and equipment adjustment.
Great that all these advantages associate with attractive service price.

www.de-novo.biz
forinfo@de-novo.biz
+3 8 044 200 9339
Kyiv, 1/3 Severo-Syretskaya str.

De Novo Company Presentation (2013)

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