The Right Copy
Between 1913 and 1936, Vanity Fair published writing by Aldous Huxley, T. S. Eliot, and Gertrude Stein and photographs by Edward Steichen, Man Ray, and Cecil Beaton, alongside delicate drawings and witty criticisms. It reported on (and contributed to) great shifts in American society and culture. Between these pages appeared still more stunning illustrations, and eventually photographs. The latter served an entirely different purpose, to coax the reader to buy nylons, cars, and silverware. American consumerism ran deep then as it does now, and not surprisingly the tactics employed were often as shallow then as they are today. One thing is for sure: shiny, smoky luxury, sex, and campy humor are timeless sellers.
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