With Chanel paying tribute with their latest perfume to Gabrielle Chanel, taking inspiration from Coco's mantra of "choose, want, be", it was only natural that the French house would opt for a mould-breaking muse to front the campaign. Who better than their ambassador since 2013, Kristen Stewart, with her unfaltering sense of freedom and her bold attitude, just like Coco herself? Ahead of the release of Come Swim, her first short film at Cannes this year, the 27 year old director and actress, shot an enigmatic campaign with Karim Sadli for the perfume. As we wait to try the much anticipated fragrance designed by Olivier Polge, though the fragrance is shrouded in mystery, we do know that the task of directing the video was given to the young British director, Ringan Ledwige. Expect big things this summer.
Kristen Stewart shoot by Karl Lagefeld. The Gabrielle Chanel perfume will be available this summer.
