For its third annual shoot, it paired photographer Denis Rouch with X-Files star Gillian Anderson, actress Olivia Williams and other European stars, all draped in different varieties of fish. (Thats a conger eel protecting Scullys modesty, in case you were wondering.)
This years campaign coincides with an upcoming vote in the European Parliament to ban the practice of deep sea trawling, a fishing practice that destroys the sea floor and produces a large amount of bycatch. The French government is currently blocking the legislation from passing hence the large number of French celebrities who appear in the photos.